Web Analytics
Web analytics systems are useful reporting tools, but your business requires a catalyst that converts raw information to revenue generating insights. We analyse your web data and build predictive models that leverage user-generated data to your advantage.
The Challenge
Your business has a web analytics subscription but you're not sure how to use the information to your advantage.
How can you make your web analytics suite a revenue generator for your business, rather than simply a reporting tool?
The Solution
Most web analytics interfaces can answer basic questions on how users are interacting with your site, but we extract and use the raw data to surface insights about user behaviour that were previously hidden.
Using the raw data, we build predictive models that allow you to predict customer churn, segment users by behaviour and identify pages that aren't helping to convert users.
We also work with your product and marketing teams to define and build the web KPIs and key metrics that will guide the development of your site to generate additional value for your business.
Deliverables
01
Full setup of your web analytics tool, including conversion funnels, page flow reporting, A/B testing, customised attribution models and integrations with 3rd party tools (e.g. Optimizely, Doubleclick, AdWords)
02
Build custom dimensions and scripts to extract hit-level data into your data warehouse
03
Predictive models built on top of this raw data that provide measurable value (e.g. churn prediction, behavioural segmentation, funnel analysis)
The Outcome
Your web analytics tool will be transformed from a reporting suite to a platform for models that actively generate revenue
Start a conversation
Take the first step by speaking with one of our data experts today.