About Us
Applied Data Science Partners (ADSP) is an innovative consultancy dedicated to delivering value through the application of data science and AI.
Our Story
Founded in 2016, ADSP is a consultancy that provides businesses with world-class data science and AI solutions that deliver long-term value. We are a team of data engineers, scientists and architects who understand what it takes to meet this objective, every time.
Every one of our projects is bespoke, but there are some core themes that run throughout our work.
We favour a highly communicative approach - we take the time to meet with your team and establish the optimal way to utilise the data you are collecting. We also value transparency in our models - our data scientists know how to build state-of-the-art, interpretable models that predict, optimise and provide actionable recommendations. Lastly, we love automation - our highly skilled data engineers know the best way to deploy and scale the solution so that your business can start feeling the benefits of the project right away.
Above all, our clients value our ability to transfer knowledge of the solution to internal stakeholders, both from a technical and non-technical perspective. We do this by spending time on-site with your team to walk through the deliverables in person. Our goal is to build solutions that feel part of the everyday running of your business and measurably contribute to its success. We care that the services that we provide stand the test of time.
By engaging with us you can expect the highest quality of service and delivery on every project. Through our combined experience, we have developed a best-practice approach to developing AI technology, ensuring our clients are able to take advantage of the huge opportunities offered by the application of machine learning and data science.
If you'd like to know more about any of our services or previous projects, please do reach out and we'd be happy to discuss further.
The Team
Ross Witeszczak
Founding Partner
Ross has over 15 years’ experience in BI and data science, he's led teams in Europe & APAC that help companies develop products, manage inventory, optimise contact strategies and reduce churn.
David Foster
Founding Partner
David is experienced in the design and implementation of advanced statistical and machine learning techniques. He holds an MA in Mathematics from Cambridge and an MSc in Operational Research.
Amy Bull
Partner and Head of Operations
Amy is a leader with an analytical and strategic mind. She has a background in marketing and brings a wealth of commercial experience to the leadership team.
Ali Parandeh
Head of Engineering
Ali is a Chartered Rail Systems and Software Engineer with consulting and development experience. He has led engineering teams both at large multi-national consultancies and at tech startups.
Zine Eddine
Head of Business Development
Zine has 10 years experience working with entities across four continents. His academic background is in Political Economy with a focus on how AI can facilitate the promotion of human capabilities and improved business outcomes.
Joe Rowe
Lead Software Engineer
Joe graduated at the top of his class from the University of York with a 1st BSc in Physics. He is ACA qualified (5 years post qual) and has worked on major migrations, complex mapping, cleansing and configuration of data.
Aleshia Parkes
Project Coordinator
Aleshia holds a BSc in Business Management from the University of East London. She is a highly organised self-starter and co-ordinates data science projects across the business.
Riccardo Tolli
Data Scientist
Riccardo brings extensive mathematical optimisation experience to the team and is a highly accomplished Python and Pyspark developer. He holds an MSc in Data Science.
Mai Do
Data Engineer
Mai has 10 years business experience including various technical programming statistics and machine learning projects. She holds a MSc in Data Analytics at Oxford Brookes University.
Evelina Kireilyte
Full Stack Developer
Evelina has a MRes in Biochemistry, her previous experience lies in genome sequencing, but her interest shifted recently to programming liquid handling robots which led her to software development.
Khaleel Syed
Data Engineer
Khaleel holds a BSc in Computer Science & Artificial Intelligence from the University of Sussex. He has analytical, problem-solving and statistical skills along with Python and SQL expertise.
William Holmes
Data Scientist
William holds an MSc in Artificial Intelligence and specialises in environmental data. His machine learning skills span Image Classification, NLP, Regression and Classification.
Giulia Scardovi Casadio
Business Development Representative
Giulia holds a Bachelor's degree in Global Business Management and is a skilled business development representative. She's dedicated to building strong partnerships and leveraging technology to drive growth for organisations.
Oli Wilkins
Senior Data Scientist
Oli is experienced at delivering end-to-end data science products across a wide-array of sectors. He holds a Bsc (Hons) in Physics and Mathematics.
Maddy Clements
Data Science Consultant
Maddy has 5 years engineering experience, focusing on mathematical modelling and algorithm development and is skilled in communicating technical concepts. She holds a Bachelor's and Master's degree in Engineering Science.
Leon Watson
Senior Data Scientist
Experienced in building end-to-end data science products incorporating machine learning, reinforcement learning, and NLP. Plus, a wealth of data-driven expertise spanning finance, music, and technology industries.
Snehan Sighat
Data Scientist
Snehan has experience in implementing ML within the defence sector, specialising in applying RL to the cyber-domain and developing NLP-based tools for workflow automation. He holds an MSci in Theoretical Physics.
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